The Zachos Team

The Zachos Team, Inc. is my family’s real estate business which operates primarily around the Metro-Atlanta area. Since joining them as a contractor, I have taken steps to revamp their marketing strategy and present them as the genuine people they are. I am also responsible for a complete overhaul of their website, which has helped them draw in new clients.

Goals

The Zachos Team prides itself on professionalism and experience, as well as core values of integrity and honesty. With decades of experience in home building and accounting, there is more to them than just real estate knowledge. They are also active and well-liked members of their community, being active in the nonprofit space through time and monetary donations. Therefore, I wanted to present The Zachos Team as professional and knowledgeable, while also leaning into their presence as small-town community pillars, making them the friendly faces you want on your side when you buy or sell property.

Blogs

I was contracted to write a series of regular blog posts for The Zachos Team. These blogs spotlight nonprofits they help, client testimonials, and counties where The Zachos Team is active. I am well aware of SEO techniques and use them to improve the ranking of these posts in search engines’ algorithms. You can read these blog posts here.

Presentations

I wrote and designed listing and buyer presentations for The Zachos Team, which relay useful information to buyers and sellers on how The Zachos Team will assist them through the process. These presentations feature engaging graphics and concise information to put potential clients at ease. You can see an example of a slide from the presentation here.

Newsletters

I am writing The Zachos Team’s monthly newsletter, which includes value-giving seasonal information as well as links to blogs from the past month. It is a quick, non-intrusive way of providing useful information to potential clients while also keeping The Zachos Team at the forefront of their minds if they have any real estate needs. You can read a copy of one of the newsletters here.

Results

My efforts improved traffic to The Zachos Team’s website and social media pages by a significant amount. This was done solely through organic traffic and sharing of posts, an important metric to measure by since The Zachos Team’s core values rely on integrity and natural growth through doing the right thing. One of our nonprofit spotlights received significant coverage by way of a banner and post on the organization’s Facebook page.

Icons Designed by Freepik